Your story trumps your brand

If you read to the bottom of this newsletter or webpage (I know you do), there’s a new WordWrite logo. Why?

It’s our brand. More importantly, it reflects our story. To succeed, your organization’s story (and brand) must answer this question: Why should someone buy from you, work for you, invest in you or partner with you? This is what we call your – capital “s” – story. That story should drive your brand. You can learn more here.

That’s our story. What’s yours? Contact Dan Stefano at editor@thepittsburgh100.com or me at the link below and we’ll help share your story.

– Paul Furiga, WordWrite