The future is not plastics

In the 1967 film, “The Graduate,” a business leader advises Dustin Hoffman that the future is … plastics. In 2020 — because of COVID-19 — the future is … digital.

Digital content, events and tools. The coronavirus, like transformational events throughout history, is accelerating trends already underway.

Expect augmented reality, and later, virtual reality to play bigger roles. This is an important focus with our clients, many of whom have relied on in-person experiences until the COVID-19 crisis.

The potential silver lining? This crisis may speed us toward a more digital future. That’s our story. What’s yours? Share with us by writing our editor.

– Paul Furiga, WordWrite