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Defining brand journalism


What is brand journalism and why should you care as a business leader?

Great journalism is, at its heart, great storytelling and making connections. So is successful brand journalism. This is true whether it’s backed by a brand, product, destination, concept or idea.

Thanks to social media, new technology enables you to become your own publisher. As traditional news outlets continue to evolve, brand journalism is one area you should consider focusing on for content marketing. One example of brand journalism is this publication, The Pittsburgh 100. But this publication is just a start. Get the full story here.

– Paul Furiga, WordWrite Communications

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The Pittsburgh 100