While the tools of technology make even shorter bursts of communication possible (think Twitter), information overload has made us even hungrier than ever for a strong, connected story.
The mistake businesses make is assuming that short bursts of communication are sufficient. The new technology has actually freed up the opportunity to create long-form, rewarding narratives – and that’s where companies really need to be focusing their marketing. Here are the three components of a great company story:
1. It’s authentic, rooted in fact.
2. It’s shared by a fluent storyteller.
3. It’s consistently evaluated to ensure your audience is engaged.
– Paul Furiga, WordWrite Communications