On social media, your story matters more than ever

While the tools of technology make even shorter bursts of communication possible (think Twitter), information overload has made us even hungrier than ever for a strong, connected story.

The mistake businesses make is assuming that short bursts of communication are sufficient. The new technology has actually freed up the opportunity to create long-form, rewarding narratives – and that’s where companies really need to be focusing their marketing. Here are the three components of a great company story:

1. It’s authentic, rooted in fact.
2. It’s shared by a fluent storyteller.
3. It’s consistently evaluated to ensure your audience is engaged.

– Paul Furiga, WordWrite Communications