Back when I was a newspaper editor (yes, Virginia, those used to exist), I frequently struggled to know whether our staff’s great work was being read. Proof came from winning an award or seeing a crowd with pitchforks outside.
Today, we publish electronically, and Google Analytics tells us everything. For instance, one of our regular contributors recently learned The Pittsburgh 100 is their No. 2 referral source and No. 2 overall website traffic driver. We’ve also generated 1,000 website sessions (and no pitchforks).
That’s our story. What’s yours? Contact Dan Stefano or me, and we’ll help share your story.