Digital Marketing

In 2022, we experienced the continued emergence of several trends and innovations in the world of digital marketing.

By now, there’s a good chance that at some point you’ve been invited to, attended or even hosted a webinar.

Many provocative and controversial campaigns have gained popularity over the years, either because of good messaging or bad execution.

When creating a design, the typefaces you choose are extremely important.

Numbers don’t lie, and neither do results – especially in the realm of digital paid advertising.

In 2022, it’s almost a necessity to have videos included as part of your business’s holistic marketing strategy.

It’s no surprise that stories are powerful tools in marketing, but storytelling can frequently come easier to B2C companies than B2B firms, particularly those that provide complex services.

When we think of storytelling, we often think of long-form narratives with a beginning, middle and end.

The results of the 26th edition of The CMO Survey revealed an unsurprising trend: companies increasingly relied on digital marketing in the past year.

One day, artificial intelligence-directed machines may end up writing better stories than humans do, but fortunately, we’re not there yet.

The marketing world and the tech universe are more connected than ever.

It’s a digital world out there, particularly as consumer experiences are increasingly centered on screens, rather than storefronts — or maybe both.

We know about the Boomers, the Gen Xers, and the much-derided Millennials (give me a break, already). It’s time to learn about Generation Z.

The best marketing cuts through the clutter and noise. And, for some businesses that can be switching channels to touch people in a different way.

Getting back to “business as usual” won’t be possible for most organizations. Common events, such as industry conferences, meetings or lunchtime seminars, are likely going to stay digital for weeks and months to come.

In case you haven’t heard, content is one of the biggest buzzwords in the social media and marketing industries today (next to storytelling, of course).

Digital advertising is a pivotal part of your communications strategy, but original content gets three times more leads than paid search advertising. That means any company looking to share its message needs an owned content library, filled with blogs, white papers and more.

IGTV, Instagram’s foray into long-form video content, is unique in that it’s primarily for vertical content. While brands have been slow to adopt this feature, there might be room for smaller companies to get an edge.

A brand personality is a way to personify your company using human characteristics. Properly identifying these traits allows your audience to personally connect with your business.

Search engine optimization (SEO) feels like just another marketing buzzword, but it’s really the key to driving traffic to your website.

Fact: The internet has completely altered the way businesses communicate with their audiences. However, even as mediums change, how you rationalize your marketing efforts shouldn’t:

People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As such, on May 9, Facebook launched Birthday Stories globally.

According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.

The advertising arm of Google rebranded last year to make it easier for businesses to incorporate advertising platforms into their strategies.