When we think of storytelling, we often think of long-form narratives with a beginning, middle and end. And when we think of digital marketing, thoughts may drift to communication outlets that don’t necessarily leave room for a full business story.
But digital marketing and engaging storytelling aren’t mutually exclusive. Companies that have a strong grasp of their audience, digital tools and the “why” of their business can marry the two effectively.
To learn more, check out “Digital Marketing & Your Capital S Story,” available on-demand for free. You’ll find great takeaways, examples of digital storytelling and maybe even a little inspiration.
– Dan Stefano, WordWrite