Invest time in original content for traffic and leads

Digital advertising is a pivotal part of your communications strategy, but original content gets three times more leads than paid search advertising. That means any company looking to share its message needs an owned content library, filled with blogs, white papers and more.

A simple brainstorming session will get you started, but these strategies can help you go the extra mile:

• Schedule interviews with employees and share your team’s stories.

• Review analytics to optimize your most viewed pages.

• Answer your most commonly asked questions.

• Respond to industry news.

• Repurpose content, such as speeches or marketing handouts.

Learn more here.

– Robin Rectenwald, WordWrite