The PR industry is always changing. Here are some of the biggest influencers worth following.
• Michael Smart: Owner of Michael Smart PR, he is a great resource for media professionals looking for insider pitching secrets. Subscribe to his emails to join his inner circle.
• Gini Dietrich: Creator of the PESO model, a revolutionary strategy adopted across the industry that merges traditional and digital marketing, Dietrich is founder and CEO of Arment Dietrich. Follow her Spin Sucks blog.
– Robin Rectenwald, WordWrite