A new logo and brand refresh can help differentiate a company from its competitors. A complete overhaul of a company’s look can be a significant investment of time and money. So, when is it time to revisit a company logo and brand?
1. If it has been 10 years with the same look, it’s outdated.
2. Has your company outgrown its original mission? Do you have new capabilities? A fresh look is the perfect opportunity to talk about those exciting changes.
3. Do you want to tap into a new audience? If so, your current look may need some attention.
– Hollie Geitner, WordWrite