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Most organizations can find some way to benefit from what’s buzzing on social media. The 2019 Topics & Trends Report from Facebook IQ has some helpful insight on how companies can align their messaging with conversations happening online this year.
Some trends are carrying over from 2018, like a focus on health products and eco-conscious living. These trends point to another topic with staying power – the circular economy.
The circular economy especially embodies younger consumer interests like durability, sustainability and value. The takeaway for your organization? Ask how your product is built to last and vocalize that message to consumers.
– Morgan McCoy, WordWrite Communications