With a captive audience, in-flight magazines are perfect for advertisers, but they’re also great examples of brand journalism.
When done right, brand journalism creates an identity and subtly conveys it to the public with curated content. That’s just what these magazines do:
• This Delta Sky article is about traveling as a new mother. No selling, just Delta establishing itself as a company that gets its customers.
• Southwest Magazine knows travelers are often on business and caters its content to the audience.
• United’s Hemispheres has a “Three Perfect Days” feature, descriptive travelogues that spark the desire to take another trip.
– Dan Stefano, WordWrite Communications