Key takeaways from PRSSA National Conference

Hundreds of students representing the future of public relations took Austin, Texas, by storm earlier this month for the annual Public Relations Student Society of America (PRSSA) National Conference. Speakers came from organizations such as March For Our Lives and Southwest Airlines.

Some of the key takeaways for professionals:

• Crisis Communications: Are your employees feeling unable to do their jobs after a crisis? Make them a part of the solution.

• Career: “When you come to a fork in the road, take it.” – Yogi Berra, via living public relations legend Raymond Kotcher.

• Crafting a message: Be brief, be brilliant, be gone.

– Morgan McCoy, WordWrite Comunications