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Most valuable lead generation channels

by Michael Polzella

Email marketing, content marketing and social media are the best channels for digital lead generation, according to a recent study. While this isn’t surprising news, it is always interesting to see the latest data and research around digital lead nurturing and lead generation strategies.

The findings of Ascend2’s study shows that 47 percent of marketers see social media as the most effective channel, while 46 percent continue to embrace email marketing. With more marketers increasing their budgets in the digital space, the demand for ROI is paramount. The best way to generate more leads is to use data and experiment.

– Sandra McGrew, The Arkansas 100

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