Twitter crises can’t be solved with words alone

Be careful what you tweet. In 2018, we shouldn’t have to say that, but recent examples of baseball players reckoning with inflammatory tweets they wrote years ago and a major film director who was fired show that social media history can catch up to you – no matter the circumstances or how you’ve changed.

The tweeters expressed regret and appeared to give honest apologies, but that may not be enough for some of those who were offended. People respond to actions and outreach when trying to mend broken fences.

What you do in the real world – not online – should matter most.

– Dan Stefano, WordWrite Communications