Home Business The new currency of communications: PESO

The new currency of communications: PESO

PESO model

To get real ROI from your communications, we advise clients to follow the “PESO” model, an acronym for a customized mix of Paid, Earned, Shared and Owned media that’s continuously adjusted to drive results.

PESO is replacing “classical advertising” such as print, radio and television spots and shifting marketing efforts toward longer-form, authentic storytelling methods that historically have been the domain of the PR industry.

The future of effective marketing communications is in the hands of those who can reach the right audiences, in the right spaces, with the right content. We believe PESO provides the path to success.

– Jeremy Church, WordWrite Communications

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